The winners for the inaugural Old Mutual Trophy Spirits Show have been
The show identifies the top spirits and liqueurs available in the South African market and makes this information available to
the country’s consumers.
Open to all producers and importers, the Trophy Spirits Show scored and ranked all products across a series of categories, identifying the gold, silver and bronze medalists and awarded a trophy to best-in-class submissions providing they were of gold
With an entry of over 200 products, the competition was embraced by the industry. Expectations were high that the country’s distillers would be able to match the performance of their colleagues and competitors from as far afield as the Scottish Highlands,
Scandinavia, Kentucky, Mexico, Cognac and the Caribbean. The outcome – in terms of trophy winners for Best-in Class entries – was as broad in its representation of the various origins of the products as the initial submissions.
Overall, there were 13 trophy winners, including six Best of Show Awards, 20 gold medalists, 56 silver medalists and 78 bronzes.
Trophy and gold medal winners
The trophy for the show’s best whisky was won by The Glenlivet Code, crafted in the oldest licensed distillery in Scotland. However, a special barrel selection of a six year old James Sedgwick South African Malt Whisky produced for the Private Barrel Company
finished with a gold medal and the highest score for a whisky produced in South Africa.
The Riedel Trophy for the show’s best gin was won by a South Africa’s Inverroche Classic, which also won the Old Mutual Trophy for the best London Gin. The best rum of show was also a South African entry – the Whistler African Style Dark Rum.
South Africa was also the country of origin of the best Tequila/Mezcal, with the Leonista Honey Reposado Karoo Agave Spirit taking the trophy for best in class, and the Leonista Blanco Karoo Agave Spirit from the same distillery taking the gold medal.
With the brandy entries, KWV’s 20 year old won the Trophy for the Best Pot-distilled Brandy, but was edged out of the Best Brandy of Show Trophy by the Martell VSOP Cognac (Aged in Red Barrels), which also won the Old Mutual Trophy for the Show’s best Cognac.
The trophy for the best liqueur was won by a French entry, the Gabriel Boudier Crème de Cassis, a regular laureate at international competitions, while the best blended whisky was the Ballantine’s 12 year old, and the best Pot Still Whiskey the Irish Redbreast 21 year old.
In all, there were 13 trophy winners, including six Best in Class Awards, 20 gold medalists, 56 silver medalists and 78 bronzes.
Local and international expertise
The international judges were fulsome in their praise of the judging methodology, developed over the years by the Show’s convenor, Michael Fridjhon, who is also chairman of the judges at the Old Mutual Trophy Wine Show. The line-up of judges, with
international experts brought to the country courtesy of Old Mutual’s sponsorship, were David Boyd (Scotland), David T. Smith (UK) and Jerome Royer (France). They were complemented by several local specialists, including Simone Musgrave, Mare-Loe Prinsloo, Andy Watts, Kresan Naidu, Dave Gunns, Mark Backhouse, Marlene Bester and Pieter de Bod.
While classes such as gin saw an unsurprisingly strong local contingent, the presence of entries from eight other countries is an indication of the range and choice in the local market, as well as the response of importers and their principals to the opportunities
presented by the show.
A strong whisky class – with submissions from five countries – and a broad range of vodkas and rums (four countries each) illustrates the very international nature of the show’s entries.
Within the categories there was also a great breadth of styles and methods of production: pure pot-still brandies, whiskies and rums competed against blends; products with declared ages (eight, 12, 15 and 20 years, for example) were lined up against carefully assembled brands where bright fresh spirits had been woven into mature brandies and whiskies assembled from ancient
Show chairman Michael Fridjhon was delighted with the industry’s response. No doubt the presence of the same team which has been involved in the Old Mutual Trophy Wine Show since its inception in 2002 contributed to the enthusiasm with which producers and their representatives engaged with Alex Mason-Gordon, the Show Manager.
Almost all of the major players made an effort to participate – a few seemed more tentative than others – which is normal when an event like this is launched. Next year, the event hopes to see a stronger presence from the country’s pot-still brandy distillers. If they make the obvious connection between the involvement of the craft gin producers and the raised profile of the category as a whole, they could use the 2020 edition of the show to bring the treasure trove of craft South African brandy to a wider audience.
Visit www.trophyspiritshow.co.za for the full list of winners.