The quirky everyday wine range has been relaunched with a new look supporting desert elephant conservation
Balance, the quirky range of generous, everyday wines, has been relaunched after a stylish makeover, mastering the fine balancing
act between a modish new look and environmental awareness.
As a caring range of wines signified by the trusty mascot, Hank the elephant, Balance has adopted the Elephant Human
Relations Aid (EHRA) as a CSI initiative. For every bottle sold, a contribution is made to fund the EHRA PEACE project, an
educational programme promoting the peaceful cohabitation of local communities with desert elephants in Southern Africa.
The PEACE project empowers people in close proximity to wild elephants, with the necessary information to keep themselves, their families and livestock safe during elephant visits. The Southern African desert elephants and EHRA are something that they re especially passionate about. Seeing these enormous creatures living wild in the desert really made an impression on me.
Through Balance wines, they are pleased to be able to give back to a cause that means a lot to the company. Taking the conservation of desert elephants even further, the upgraded Balance packaging uses digital technology linked to an exciting online game to support this initiative. Players stand a chance to win Balance Bucks, redeemable when purchasing wine at the Balance online store.
A donation is made on their behalf to the EHRA PEACE project after successfully completing the final stage of the game. Stepping out with a more minimalist look and uplifting splashes of colour, Balance wines have upgraded their Winemaker’s Selection range
and trimmed down their Classic Collection in tune with the latest wine trends. The new look, quality driven, yet affordable Classic range now comprises the ever popular, easy drinking Cabernet Sauvignon/Merlot and two new wines, a crisp Sauvignon Blanc
and a delicately sweet Rosé.
The Balance Winemaker’s Selection range comprises six single varietal wines, including a lightly wooded Chardonnay, a fruity Pinot Grigio and an elegant Pinot Noir.
The two Balance ranges are available countrywide. For more information, visit www.balancewine.co.za