Coca-Cola Beverages Africa (CCBA) has acquired a 60 percent share in the
soft drinks business of Eswatini Beverages Limited.
The non-alcoholic, ready to drink business in Eswatini will be referred to as Eswatini Coca-Cola Beverages (ECCB) and will operate as a subsidiary of CCBA. The remaining 40% of ECCB is owned by Tibiyo Taka
Sanele Khumalo, country manager of ECCB, mentioned that every effort will be made to minimise any disruption to customers. She notes that ECCB has appointed Logico Unlimited as the official distributor of
all Coca-Cola products in Eswatini. Logico will also be responsible for collection of monies owed, while ECCB
will be responsible for the negotiations of trading terms and relationships with customers.
Eswatini customers will benefit from being part of a consolidated, successful Coca-Cola ecosystem that spans the continent, creating new opportunities for everyone across the value chain, she continues.
Access to shared best practices will enhance efficiencies and a better distribution capability will provide pervasive availability of cold beverages to end customers. They will also be able to respond to consumer demand more quickly.
Expanding African footprint CCBA is the 8th largest Coca-world by revenue, and the largest on the continent. It accounts for 40% of all Coca- Cola products sold in Africa by volume. The company’s African footprint now encompasses South Africa, Ghana, Ethiopia, Uganda, Kenya, Tanzania, Namibia, Mozambique, Comoros, Mayotte, Zambia, Botswana and now Eswatini.
The group employs more than 16,000 people directly, almost half of them in South Africa. Expanding their African footprint brings huge benefits to local consumers and businesses. By leveraging scale, they can
do more for their customers and also drive their sustainability goals.