After taking full ownership of its South African distributor ABV Brands last year, Beam Suntory has rebranded the company as Beam Suntory South
Africa.

Beam Suntory has owned a 50% stake in ABV Brands since 2015 and acquired the remaining 50% on 18 April 2018.

The company was fully integrated into Beam Suntory, with Mark Pockele, former Beam Suntory commercial director for MEA, taking up the position of managing director. ABV Brands’ Dan Hawkins continues in his position of
commercial director along with the existing management team.

Beam Suntory said it experienced triple-digit growth in South Africa in 2018 and that Courvoisier is now the second biggest-selling Cognac in the region.

For the past 10 months, the company have been focusing on their integration with Beam Suntory’s global business and growing their premium portfolio in this high-potential growth market. As Beam Suntory South Africa, they will now be able to fully leverage their position as one
of the world’s leading spirits businesses as they implement their ambitious growth strategy.

Beam Suntory South Africa is proud to be part of the global Beam Suntory family, and to represent a company with such an extraordinary premium spirits portfolio and storied legacy here in South Africa.